Power of TV – addressable, affordable TV using AdSmart from Sky

Online Session

3:00 pm - 3:30 pm

AdSmart from Sky levels the playing field, so businesses of all shapes and sizes can benefit from the unrivalled power of TV advertising. Previously TV advertising was perceived to be too broad and expensive, but the award-winning targeting capabilities of AdSmart changes this.

With AdSmart, different ads can be shown to different households watching the same programme. This means brands like yours can now advertise on some of the nation’s favourite channels, but only to households and audiences relevant to you.

AdSmart allows you to pick your ideal audience from hundreds of location and attributes, so you can be sure only the right households are seeing your ad at the right cost for you. There are thousands of ways you can mix the attributes to make sure your ideal customers get to see your TV ad.
The beauty of AdSmart is you don’t have to track your audience by channel, time or programme; it only plays your ad when your selected audience is watching, so you can be sure every penny counts.